A company that’s run out of a makerspace on the campus of Case Western Reserve University is hoping to change the way washing machines are manufactured in order to fight microplastic pollution.

CLEANR is a washing machine filter that uses vortex technology inspired by the inside of a fish’s mouth to eliminate up to 90% of microplastics from the wash cycle. Washing machines are one of the top sources of microplastic pollution in the environment.

The company rolled out its product at the Great Lakes Science Center on Tuesday. CEO Max Pennington was joined by Case Western Reserve University President Eric Kaler, Cuyahoga County Executive Chris Roynanyne, Cleveland Water Alliance President Bryan Stubbs and Marine scientist Dr. Marcus Eriksen to introduce the product to market.